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Some months ago, one of our oldest clients had visited our office in order to pickup a glass sample he had requested for a new project. He sat down at our conference room table – our proposed website mock-up materials were unintentionally left strewn in full view. He began to peruse while I was being paged by our receptionist. As soon as I entered the room I received a barrage of questions from him:
“Have you guys been bought?” “Dash Door is a 57 year old company with a loyal client base – do you REALLY need a new website? I mean if it ain’t broke – don’t fix it.” …and the funniest question of the bunch…”Isn’t your new logo just an updated version of the Green Lantern’s ring?”
This client has always been a straight-shooter. I had to take his questions as good and honest – even the bit about Green Lantern (no we didn’t rip it off – his ring isn’t the incredibly witty morphing of the Dash Door “Double D’s” and an automatic bi-part sliding door). I knew then that we would need to do some explaining when the time came to launch the new website.
Today we are ready to do just that – some explaining – as we proudly re-launch WWW.DASHDOOR.COM – the newly polished and updated Dash Door & Closer Service, Inc. website.
No – Dash Door has not been purchased. We are the same family owned enterprise we have always been – though we have grown in our processes as well as services and product offerings. Yes – we really did need a new website..as well as a new logo to exemplify the changes and growth we have undergone. Many of our clients know that Dash Door is a company with a rich history. A history where change hasn’t been feared and the embrace of technology has fostered a culture of continued development and leadership in our respective fields. The distinction we hold as both the largest and oldest automatic door supplier and manual door service center in South Florida has attracted what we are not afraid to call an “unnatural collection” of talent. It has been made clear by the countless times we have heard “I didn’t know you did that” from our own clients that we have grown in our scope of services, job capacities and expertise. It was time to educate our longtime existing as well as potential new clients as to what Dash Door has grown to become. Our new website does just that.
We invite you to explore our service and product offerings. We believe you will find that there is no similar collection of expertise under one roof in the South Florida market. Subscribe to our newsletter “The Dash Door Difference”, and check our blog topics often – we are committed to sharing with you the lessons we have learned to help you in your own endeavors. Products will be continuously added to our Products and Accessories page to help our clients identify what they may need as well as download relevant information quickly. Our intent is to provide social media updates that will alert you to product additions and news items which impact you and your business.
Why have Dash Door customer service representatives been asking you so many questions about your wants, your needs, your likes, your dislikes in the past few months?…so that we can effectively communicate information that truly helps you. We will not be providing shameless marketing information that is destined to be deleted. That has never been our style.
We love what we do – and we want to share what we have learned to help our clients as well as others in the industry. We haven’t fixed something that was broken – we have laid out what makes us better.
Dash Door is proud to reinforce our commitment to service and begin another stage in the company’s history. We look fondly on the many long-term client relationships we have cultivated, and look forward to the new ones to come as we continue to prove how the Dash Door Difference can be leveraged on each and every job you entrust us to perform.